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Our kids deserve the best outfits. You deserve the best quality and value. At Lucy James, we’re an online clothing store for babies, toddlers, and children. But we’re more than that. Each item in our store is personally selected by moms. That’s right - we’re moms, too! 


Lucy James customers know we search high and low for awesome brands to showcase, with a strong focus on supporting family founded and operated businesses (like ours!).

We always strive to be the best online kids clothing store, but don’t take our word for it!  Here are just some of the reviews we received from parents who love our selection of quality, classic outfits and accessories:

Not only are the clothes adorable, durable and comfortable but the non-profit causes and charity affiliations make it easier to spend even more money with them!"

Jenny H.

The quality and comfort of every item I've purchased so far has been amazing. The style, color, and quality are perfect."

Katherine G.


We choose our partner brands only after learning about each one - their mission, their materials, and their commitment to quality and customer satisfaction. Each organization has a unique story to tell - from small family boutiques to independent designer moms. 

When you purchase from a Lucy James partner, you’re supporting brands that are all making a difference in their own way. Whether they’re using sustainable materials, promoting environmentally-friendly production, or using fair trade and wage practices, they are all changing the way we produce fashion in a positive way. Your child’s next outfit didn’t come from some faceless corporation - but a fellow small business focused on family first!


Being the best online kids clothing store isn’t just clothing options - it’s about helping you and your family live your best lives! We’re continually growing a library of educational, inspiring, and even occasionally humorous blog posts to help you run the marathon we all know as parenting. Check out some of our latest posts!